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In light of recent events Facebook is ramping up their data security and with that comes changes to the Messenger platform. Right now, they are pausing the Facebook Messenger bot review process to make necessary changes to their user privacy rights. What does that mean for you? Well if you are already connected to Opesta with your business page then it does not change anything for you. Your campaigns/sequences will function like normal. You are grand fathered in for the time being. Glad you got started right away!! BUT if you want to connect a new business page you will
Email claimed its place as champion of the marketing world with the humble rise of Hotmail. It’s been the champion of personalization, cold contacting, and lead generation for over a decade. Many mediums — such as push notifications and social media advertisements — have tried to compete with the effectiveness of email, but only now has a viable contender entered the marketing scene. And its name is chatbot. For the most part, these robots live on social media platforms, which is the perfect place for them to gain their foothold. After all, social media usership has grown from nothing to
Grand View Research expects the global chatbot market to reach a whopping $1.23 billion by 2025, which is a compounded growth rate of 24.3%. Holy. Smokes. But those numbers get even more impressive. According to the Business Insider, 80% of senior or C-level executives from France, the Netherlands, South Africa, and the UK either already use chatbots regularly or plan to use them by 2020. Really, though, that isn’t surprising. Chatbots can be used to automate everything from sales, follow-up, and customer outreach to upselling, review requests, and even surveying. All of that automation appeals to businesses looking to save
Facebook Messenger usership has grown since 2014. (Image Source) That massive usership makes the platform ripe for lead collecting. And interest spiked when Facebook announced that they were officially opening the platform for chatbots. (Image Source) But how do you make the most of Facebook Messenger and the robots that live there? By taking advantage of the bots, of course. Chatbots allow you to automate prospect conversations, making the follow-up process faster than it would be otherwise. Which means that you’ll generate more leads and make more sales. After all, the faster you follow up with prospects, the more people
In 2008, Barack Obama announced Joe Biden as his choice for Vice President… Over a text message. To more than three million Americans. Some publishers call that message the most important text in SMS history. And despite your political leanings, you have to admit the savvy behind Obama’s decision to reveal his Vice President in such a personal way. As one commentator points out, “He knew how important and personal it was to the people. This clever bit of campaigning helped him rally millions of voters to his side and generate record contributions from contributors.” But… it makes you wonder.