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Most webinars have fewer than 50 attendees. That’s an abysmal number. What’s going on here? Even if a webinar gets lots of registrations, not that many people follow through and actually attend. Unfortunately, people lose interest, change their minds, or simply forget about the webinar. It’s a shame because there’s a lot of missed opportunity there. 73% of B2B marketing and sales leaders say the best way to generate high-quality Read More
With over two billion monthly active users, Facebook is home to just about anyone and everyone you know and don’t know. Everyone from your neighbor’s dog to CEOs and CMOs use Facebook. With such a large user base, it’s not hard to reach your target market. But that doesn’t mean it’s easy to land big clients. In fact, it’s quite the opposite. People don’t browse Facebook for ads. And most Read More
Messaging is the future of marketing. Messaging apps have surpassed social networks in terms of monthly active users. Even Mark Zuckerberg has said: “Messaging is one of the few things that people do more than social networking.” It’s only natural then that messaging is set to be the primary marketing channel in the next five years. As a business, it’d be crazy not to target Facebook Messenger… A channel that Read More
Email claimed its place as champion of the marketing world with the humble rise of Hotmail. It’s been the champion of personalization, cold contacting, and lead generation for over a decade. Many mediums — such as push notifications and social media advertisements — have tried to compete with the effectiveness of email, but only now has a viable contender entered the marketing scene. And its name is chatbot. For the Read More
Grand View Research expects the global chatbot market to reach a whopping $1.23 billion by 2025, which is a compounded growth rate of 24.3%. Holy. Smokes. But those numbers get even more impressive. According to the Business Insider, 80% of senior or C-level executives from France, the Netherlands, South Africa, and the UK either already use chatbots regularly or plan to use them by 2020. Really, though, that isn’t surprising. Read More