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With over two billion monthly active users, Facebook is home to just about anyone and everyone you know and don’t know. Everyone from your neighbor’s dog to CEOs and CMOs use Facebook. With such a large user base, it’s not hard to reach your target market. But that doesn’t mean it’s easy to land big clients. In fact, it’s quite the opposite. People don’t browse Facebook for ads. And most display ads on Facebook don’t have a high CTR. Facebook Ads are great for casting a massive net and landing a few clients. But if you want the best clients
Messaging is the future of marketing. Messaging apps have surpassed social networks in terms of monthly active users. Even Mark Zuckerberg has said: “Messaging is one of the few things that people do more than social networking.” It’s only natural then that messaging is set to be the primary marketing channel in the next five years. As a business, it’d be crazy not to target Facebook Messenger… A channel that over 10% of the world’s population uses. Because it’s all about that reach. One-to-one messaging provides so many features and benefits. Marketers are starting to realize as much, so don’t
In light of recent events Facebook is ramping up their data security and with that comes changes to the Messenger platform. Right now, they are pausing the Facebook Messenger bot review process to make necessary changes to their user privacy rights. What does that mean for you? Well if you are already connected to Opesta with your business page then it does not change anything for you. Your campaigns/sequences will function like normal. You are grand fathered in for the time being. Glad you got started right away!! BUT if you want to connect a new business page you will
Email claimed its place as champion of the marketing world with the humble rise of Hotmail. It’s been the champion of personalization, cold contacting, and lead generation for over a decade. Many mediums — such as push notifications and social media advertisements — have tried to compete with the effectiveness of email, but only now has a viable contender entered the marketing scene. And its name is chatbot. For the most part, these robots live on social media platforms, which is the perfect place for them to gain their foothold. After all, social media usership has grown from nothing to
Grand View Research expects the global chatbot market to reach a whopping $1.23 billion by 2025, which is a compounded growth rate of 24.3%. Holy. Smokes. But those numbers get even more impressive. According to the Business Insider, 80% of senior or C-level executives from France, the Netherlands, South Africa, and the UK either already use chatbots regularly or plan to use them by 2020. Really, though, that isn’t surprising. Chatbots can be used to automate everything from sales, follow-up, and customer outreach to upselling, review requests, and even surveying. All of that automation appeals to businesses looking to save